Setting the Pace in Q1
There’s no shortage of ways to nail your campaign strategy in Q1. At the Ubiquitous office, we’re fans of keeping it simple: We suggest that using a format that builds brands, reinforces your messaging strategy, and reminds audiences at point of sale, is one way to start the year on the right foot.
As for the formats you choose, the UK’s leading Taxi Advertiser certainly knows an OOH format that ticks all the boxes.
Bricks beat clicks: Why stores still rule in Q1
Even in January, 75% of shoppers say that they intend to buy in store. Reliance on stores is even stronger around the big gifting occasions, with 86% of Valentine’s shoppers and 85% of Mother’s Day shoppers planning to purchase in-store.
Timing is also important. Purchases are often considered weeks in advance, with many planning before Christmas. Jewellery and beauty shoppers tend to plan a month out, while confectionery buying typically happens as late as the week before. Building mental availability early and reinforcing physical availability as the occasion draws near is necessary.
Taxi Advertising is a format that elevates the tangibility of in-store experiences. Beyond the opportunities they offer for influencer-led PR and clever convoys in central retail locations, they also make thousands of daily trips past brick-and-mortar retail stores. A branded touchpoint that drives past D6s, digital billboards, and other transport OOH like rail and bus? Taxis connect your brand’s story from the street to the store.
How can Taxis help you show up in Q1?
Build
Audiences are still prioritising brick-and-mortar retail stores. Like we mentioned before, Taxi Advertising makes thousands of trips through these same busy retail streets every day. This builds mental availability because audiences are interacting with multiple branded touchpoints during the day.
Taxis build meaningful relationships with audiences. Attest research for an industry-leading cosmetics brand found that among audiences who recalled the taxis in central locations, higher levels of positive opinions about the brand were expressed. They were also more likely to choose the brand the next time they needed beauty supplies. It proves that Taxis build authentic relationships with relevant audiences.
Reinforce
Taxis access the affluent streets that other formats can’t reach as easily. Its physical presence in important locations reinforces your brands message where audiences are deciding how to spend their money.
Our special builds explain why the immersive nature of OOH translates to action. A key takeaway from our IKEA and HSBC special builds is that Taxi Advertising leaves an unforgettable impression in the minds of audiences. Further, it’s a surprise. Research tells us that it’s the unexpected nature of surprises that intensifies our emotions and forges memories that won’t be forgotten easily. When it comes to reinforcing the messaging for your latest campaign, Taxi Advertising is an easy choice.
Remind
Taxi Advertising is not restricted to traditional 9-5 hours. A branded Taxi could be driving late at night to take home revellers or driving early in the morning to take a wealthy passenger to the airport.
The numerous trips that a branded Taxi makes past the same fixed location screens and posters advertising the same campaign translates to real-world engagement. IPA databank research, together with Peter Field and Rapport, suggests that OOH boosts the effects of other media channels. For brands that want to remind audiences of their offering, Taxi Advertising and the thousands of daily trips it makes are an irresistible solution.
Q1 is an exciting time for brands planning to make their mark. If you’re planning on empowering your brand, reinforcing your campaign messaging, and reminding audiences why you should be their first choice, we think that the UK’s most well-known advertising format should be at the top of your list.
Interested in Taxis in Q1? Fill out the contact form here and our team will be in touch.
SOURCES: https://www.bauermediaoutdoor.co.uk/latest/fresh-starts-big-spends-winning-shoppers-in-q1, https://www.bauermediaoutdoor.co.uk/latest/fresh-starts-big-spends-winning-shoppers-in-q1, Attest Research for Boots No.7, 2025, Clear Channel and System1 Research, Route Data 2025, based on a 150-taxi campaign in London for 8 weeks., IPA Databank, Peter Field, and Rapport Analysis