Raise a glass to Taxis!

For a touch of class, and the opportunity to top up your glass!

If there’s one way to celebrate a nomination or win at the BAFTAs, a thirst-quenching cocktail made with Don Julio Tequila is up there. Thankfully, no matter how you choose to celebrate, your taxi ride home is sorted thanks to these gorgeous Don Julio taxis.

The who, what, where, and why

To announce their partnership as the official spirits partner of the BAFTAs, 6 Electric Don Julio Livery Taxis cruised through London from the 17th January to the 23rd February. Luckily for us, the fun didn’t stop there. Ubiquitous Taxis were also used to make various pick-ups and drop offs from the Savoy Hotel to the National Gallery on the Saturday for a BAFTA pre-show gala, and from the Savoy to the Southbank Centre’s Royal Festival Hall on the Sunday for the BAFTA Awards ceremony.

Why did taxis work?

Taxis worked thanks to their impressive reach and impeccable impact among an audience already more likely to indulge in a good time. YouGov data tells us that the London Taxi audience enjoy a tipple – numerous trips past these audiences proves that they’re the smart choice when targeting specific audiences. 

It’s also worth mentioning taxis as a PR tool. The combination of gold creative, the distinctive Don Julio branding and the association with the storied reputation of the BAFTAs created an awareness tool that VIPs and members of the public couldn’t resist taking photos of.

For the format that brings the party and then takes you home, it must be Ubiquitous!