Traditional OOH packs a punch

While digital formats can receive more attention in discussions about Out-of-Home (OOH), traditional OOH continues to play an important role.

‘✔️ Presence: Route data tells us that OOH advertising reaches 98% of the UK population every week, signalling unrivalled engagement.
✔️ Cost-effective: Traditional OOH can be more affordable. When 622 marketers were interviewed by One Screen about their OOH campaign’s ROI, 96% agreed that they were satisfied.
✔️ Complementary to digital OOH: Kantar research from 2023 found that audiences placed both OOH and DOOH in their top three attention-grabbing channels, highlighting its effectiveness when used together.
✔️ Resilience: No power requirements mean traditional OOH can go almost anywhere.

As a media owner that specialises in Taxi Advertising, we believe that both digital and traditional OOH should be accounted for in an OOH strategy – just like in this eye-catching campaign for PepsiCo from Talon and OMD UK!