London’s Office Professionals are locked-in for 2025

A recent report from Executive Channel Network, GroupM and CEBR shows that the spending power of London’s office professionals makes them a smart group to target… even if sometimes that office is a kitchen table (although according to the ONS, 87% of workers still go into the office at some point during the week and when they do, taxi advertising is seen across those same London streets.)

The report found that London’s office professionals are a highly skilled workforce with £40 billion in total annual consumer spending power. Concentrated in central locations saturated with premium luxury retailers, brands that can get their products in front of this audience have plenty to gain.

However, it’s more than just making a sale – it’s a chance to influence a demographic with serious spending power. Ubiquitous can offer Taxi Advertising as a unique format with serious recall among London’s office professionals.

A shared audience

Office professionals in London are heavily represented in the London taxi audience. YouGov data suggests that over 90% work in London (1) already. Additionally, c-suite professionals (CEOs, CFOs, and COOs) are over-indexed in makeup of the London Taxi Audience.

Reaching the potential spending power of executives and office professionals requires advertising with the mediums that best represent the audience. Taxis offer this in a refined, premium package.

Taxis go where the people go

The Ubiquitous team are firm believers that taxis are a people-centric format. GPS data supports this. It suggests that Taxis make regular trips between Canary Wharf, Bank, St Paul’s, and London City Airport – all areas where London’s office professionals work and play.

Beyond being a passenger in a Ubiquitous cab, they’re also more likely to be exposed to the advertising on the side of a taxi. Route data tells us that even a midweight campaign in London will be seen regularly by London audiences – over 6 times each!

Taxis prompt action

It’s enticing to read the research and read of the infinite spending power of London’s office professionals. However, it’s a competitive market. How can brands leverage their unique selling points to make an impact at the point of sale?

YouGov data paints a positive picture of the influence of OOH on the London taxi audience, where a majority will talk about the products they’ve seen advertised on posters and billboards with family and friends. Attest research backs this up too. A recent cosmetics campaign found a direct link between those who regularly visited Central London and those who acted after viewing a branded taxi (think visiting in-store or online, or even searching for the product).

It's a ringing endorsement for the influence and impact of taxi advertising among audiences that are ‘urban natives’, spending plenty around their workplaces.

Sources: YouGov 2025, Route, Attest Research, and ONS