At London Fashion Week 2024, Ubiquitous was right in the thick of it. We know that taxis do an excellent job of dropping the talent off, but they’re more than just a pretty face.
Complementing Integrating Campaigns
Fashion houses rely on strong branding to tell a story. Taxi Advertising and OOH complement owned media channels through frequency of exposure. This frequency of exposure creates engagement, with industry research suggesting that for every £3 spent in-store because of OOH, £2 is spent online. Branded taxis reinforce your brand’s messaging and provide a tangible touchpoint for audiences to remember you.
Brand Fame and Stature
Taxi Advertising is a trusted format thanks to its heritage and reputation. Similarly, many fashion brands rely on their reputation to maintain exclusivity and status. Attest research for a recent luxury brand campaign on taxis found that the relevant audience’s opinion of the brand was positively affected after seeing a branded taxi.
Branded Convoys and Runways
There’s something special about a branded convoy on its way to a fashion show. Attest research found that respondents were highly likely to take photos of branded taxis and post them online. Creating content suitable for social media is fast becoming a focus for many luxury brands. Instagram stood as the main brand performance driver of London Fashion Week, responsible for 46% of the total media impact value.
On a final note…
YouGov research suggests that Taxi Advertising audiences are five times more likely than the national average to attend London Fashion Week. Taxi Advertising is a face-to-face opportunity with an affluent, desirable audience.
We’re already looking forward to next year’s London Fashion Week. For storytelling, brand fame, stature and excitement, Ubiquitous does it all – before you step out onto the red carpet.
