Ubiquitous taxis played a key role in providing impetus for one of the most talked about PR campaigns of December 2011. With a focus on their new Brompton Road store opening, Tommy Hilfiger used 9 uniquely decorated Liveries solely for PR activity and promotion.

Starting with the creative, Tommy Hilfiger not only branded the taxis with their famous preppy style, they also added a festive flare in the form of illuminated bows. The bows, which were secured to the roof, meant the taxis gave the appearance of Christmas presents, turning the heads of intrigued passers-by.

The unique taxis were primarily used at the star-studded store opening, where a host of VIPs could share the taxi experience. Showcasing outside the stylish event and chauffeuring key guests to the exclusive Marks Club after party, the branded cabs were able to create optimum brand exposure.

Surrounding the main event, Tommy Hilfiger also chose to run a series of drive-bys in order to maintain hype. The taxis drove in convoy at key central locations, drawing the attention of Christmas shoppers to the new store. To further facilitate this, models were used to present a preppy girl and boy give-away from the back of the cabs. Giveaways and opportunities for a free ride home provided a successful addition to the whole Tommy Hilfiger experience.

Courvoisier took their signature ‘punch’ on tour around Edinburgh during the Fringe Festival with the help of our brightly branded taxis. The taxis were on hand to transport key clients and journalists to the most exclusive events during August. To share the Courvoisier love, our Ambassador drivers were given hand-outs to distribute to passengers, including the recipe for the famous punch and the history behind the brand. To gain maximum exposure Courvoisier held events at the most fashionable bars and stores in Edinburgh, which our taxis were used to transport client’s home after a punch or two!

The streets of London came alive on Wednesday 8th June when Kim Kardashian made her first UK appearance at Debenhams on Oxford Circus to promote her new perfume “Kim Kardashian”. On hand was our very own Kim Kardashian branded taxi which spent the day showcasing outside Debenhams as well as chauffeuring her PR team around London. Our Ambassador driver Perry Julian said he had never had “so many photos taken of his taxi before!”

As part of Vodafone’s commitment to provide the best service in London, hundreds of branded taxis get mobile phone chargers, helping Londoners stay in touch and, Vodafone customers can even pay for their ride with their phone, at no extra charge.

Vodafone is aiming to keep Londoners connected with a new fleet of Ubiquitous branded taxis which for the first time will allow all passengers to recharge their phones on the move. Vodafone customers will also be able to pay for their journeys with their phones – at no extra charge – making those last minute stop-offs at the cash point a thing of the past.

From May 3rd, the first of hundreds of Vodafone-branded taxi cabs will take to the streets in one of the biggest ‘wrapping’ advertising campaigns ever seen in the capital. Their bold and colourful Union Jack design, made up of over 2000 London street names, will make an eye-catching addition to the city, as well as easy to spot for anyone who needs to charge up their phone. They will be followed next week by the first of a fleet of Vodafone-branded Heathrow Express trains.

It is all part of Vodafone’s commitment to keeping London calling.

Vodafone UK Chief Executive Guy Laurence said “We are committed to offering London the best possible network. We have already made hundreds of improvements to increase coverage, capacity and reliability and now with our fantastic fleet of Union Jack cabs and their on-board chargers which anyone can use, all Londoners will be able to see our continuing commitment to the capital.”