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How to brand a taxi!
Independent integrated agency Four Communications recently took delivery of their very own branded livery taxis and thought it would be fun to capture one of them being wrapped by our highly skilled Ops team. Luckily for us they squeezed four hours of precise work into 60 seconds of entertaining video.
CATH KIDSTON – A FESTIVE SURPRISE
In December 2013, Cath Kidston teamed up with Ubiquitous to help create excitement around their new flagship store.
Eight liveries, covered in a variety of Cath Kidston signature prints, were specifically created to not only add to the store launch, but also play an integral part in the PR stunts surrounding the opening.
Microsoft brings Wi-Fi to London taxis
Microsoft was CabConnect’s launch customer, bringing free Wi-Fi to London taxi passengers via a network of 225 branded cabs. The initiative was part of a wider campaign that aimed to showcase the benefits of Microsoft’s business solutions to their key audience of business managers and decision-makers.
UBIQUITOUS TAXIS - 2012 ICON
A snapshot of Summer 2012 and the taxi campaigns that were on the road; featuring advertisers who harnessed the power of the globally iconic black cab for themselves, combined with some hard facts about the popularity of this global icon.
Carrera - Jump into The Sun
Carrera, the international sports fashion eyewear brand from Safilo Group, launched a campaign to promote its latest Carrera 6000 sunglasses - a reinterpretation of a vintage Carrera style. 400 SuperSide taxis showcased adverts depicting the new sunglasses as part of the brand's wider 'Jump into the Sun' campaign across London, where Carrera was aiming to attract the attention of cosmopolitan Londoners and international visitors who were in the capital for the summer.
Check out this video now to see the campaign live on the streets!
This is how great taxi advertising looks, when it's delivered by the UK's go-to operator, Ubiquitous!
118 118 - Cabmageddon
118 118 created a fleet of free cabs for Londoners, as part of an ad campaign to encourage partygoers to pre-book taxis over the Christmas period.
The 10 taxis that have been emblazoned with its number will take to the streets tomorrow (Thursday), between 6pm and midnight. Anyone who sees one will be able to flag it down and get a free ride to anywhere in zones one and two.
Tommy Hilfiger - London store launch campaign
In December 2011, Posterscope International came to Ubiquitous in need of a campaign that would create brand stand-out and premium consumer engagement for the launch of Tommy Hilfiger's new European flag-ship store in Brompton Road. Our response was to deliver a fleet of 9 Tommy Hilfiger taxis, adorned with the recognisable brand tartan and, for the weekend of the store opening, fit each of them with an illuminated tartan bow on the roof.