Campaign of the Moment
Investing for a smarter future
INVESTING FOR A SMARTER FUTURE
Foresight Group LLP, a leading independent infrastructure and private equity investment manager, has leveraged its environmental credentials to be first to advertise on Ubiquitous’s new electric taxis. The hybrid taxis are part of an integrated campaign that runs across digital, print and out-of-home platforms emphasising Foresight’s commitment to investing for a smarter future.
“These hybrid taxis are a small but valuable step forward in addressing London’s air quality and in creating a sustainable future. They are the perfect platform to launch our campaign as the vehicles themselves are a great example of the smarter future we’re aiming for. Our funds offer investors the opportunity to support innovative technologies that combine attractive returns with a more sustainable and responsible approach.”
Ben Thompson, Group Marketing Director, Foresight Group
Seriously, why not?
Yopa launched 650 supersides as part of their Seriously Why Not? campaign to complement their TV & radio activity. Taxis were used to build up coverage and frequency in London, integrating key London landmarks into the creative.
“We chose taxis to raise our brand awareness in London to target homeowners in a high impact way, the format really stands out and the coverage has been excellent. Ubiquitous have excelled at every step of the process"
David Jacobs, Co-Founder, Yopa
NEW FLAGSHIP STORE NOW OPEN 74 REGENT STREET
To celebrate the launch of L’Occitane’s first ever sensorial flagship store in the UK, a selection of London’s iconic black cabs have been adorned in the bright and bold branding of the French beauty empire. Showcasing L’Occitane’s iconic hand cream, embossed Andy Warhol style with the flag of the United Kingdom, these taxis playfully portray the arrival of the new flagship store. Located on Regent Street, the store is a totally immersive experience, where you step off the bustling streets of London and into a botanical world of irresistible fragrances, face and bath & body indulgences straight from the heart of Provence.
‘We are thrilled to have the iconic London taxi showcasing our new Regent Street flagship. Just like this new store, the blend of bright colours are truly captivating. The design draws the consumer in to our brand and is sure to grab the attention of London citizens and touristic visitors.’
Sarah Taylor, Senior Retail Marketing Officer, L'Occitane UK
ART OF SLEEP
Taking inspiration from the their print archive, the Liberty London sleep range sees long-loved designs reimagined in brilliant technicolour. As part of the campaign, 60 SuperSide taxis have been adorned with the beautiful images showcasing the new sleep collection, available exclusively from the flagship store on Great Marlborough Street. Liberty London’s “Art of Sleep” campaign launched in November and will run until the end of the year.
View the new collection here: http://www.libertylondon.com/uk/department/liberty-products/clothing/sleepwear/
“The iconic London black taxi combined with the legendary Liberty London brand work perfectly together to tell a story of our city and appeal to high net worth city-centre Londoners as well as overseas visitors.”
Madeleine Macey, Marketing & Communications Director
Singapore Tourism Board
Passion Made Possible
Singapore Tourism Board recently launched a new marketing campaign, ‘Singapore – Passion Made Possible’ in the UK. Aimed at targeting those who are in established careers and also the Active Silver generation; Singapore Tourism Board had two different campaigns running with 10 taxis wrapped in two of STB’s passion tribes. The Foodie tribe, showcases Singapore’s status as the culinary capital of South East Asia, whilst the Explorer tribe, showcases Singapore’s bountiful green spaces. The taxi campaign was part of an integrated marketing mix, which comprised print and digital media buys, Outdoor media screens and ECN screens.
“We selected the Taxi wraps to achieve a highly impactful reach, awareness and affinity of the new ‘Singapore – Passion Made Possible’ to our target audience. We believe the taxis worked hard to achieve results in and around the Capital and are a great addition to any campaign.”
Jason Chan, Area Director, Northern & Western Europe; Singapore Tourism Board
70 Flights A Day To North America
American Airlines has harnessed London’s iconic black cabs for its latest brand activity - a real-time geofenced campaign which will see American Airlines mobile content delivered to targeted devices in proximity to their branded taxis. The activity aims to increase the frequency of brand exposure to a well-defined mobile audience and is the first time that any brand has used geo-location to enhance an integrated taxi advertising and mobile campaign.
"American Airlines is all about innovation. Our flights from London give travellers the most connected experience, with on-board Wi-Fi being at the very heart of this offering. That’s why we’re proud to work with MediaCom to push digital innovation and offer this exciting media first."
Brady Byrnes Director of Global Marketing
Orange liqueur Cointreau, has implemented a SuperSide and Livery taxi campaign as part of their multichannel activity in London, which combines social and digital video with out of home formats including taxis, underground and roadside 6-sheets. The creative featured Cointreau’s summertime signature serve, the Cointreau Fizz; a premium experience to be shared. The modern day cocktail, that is easy to make, enjoyable and easy to share with friends for summertime drinks.
As part of a wider campaign, the taxis played a key role in keeping the brand front of mind on city centre streets, reaching socially active consumers in the heart of entertainment hotspots such as Soho, Covent Garden and Shoreditch. The taxis bright and summery creative charmed their way through London in style and we loved them. Always professional-looking this was a very unique format that allowed us to stand out on the streets of the ever-busy city centre.
Jenia Matthews Marketing Manager, Remy Cointreau
Flagship retail destination Westfield created these brightly coloured Liveries & SuperSides in the build-up to and across the start of the Summer Holidays, to publicise the free Bompas & Parr pop-up adventure, Future Forest. The unique installation invited us to learn about the relationship between humans and nature with the Future Forest project: a playground themed around urban reforestation.
We are really pleased with the look of the taxis for our Summer campaign, booked with Ubiquitous. It was important for us to raise awareness of Westfield and to attract families during the busy Summer holiday period, whilst promoting our Future Forest events. We're happy that this campaign, and in particularly the full taxi wraps, which provided fantastic impact on the streets of London.
Natalie Burt Marketing Manager, Westfield
Award winning Global e-cigarette brand blu, returned to taxi advertising this month as part of a multi-platform campaign which also included Bus T-Sides, digital screens and 6 sheets. The aim of the campaign is another positive step in establishing blu as a lifestyle brand and to drive home the idea that there is an alternative choice and ‘something better’ than smoking. Both the SuperSide and the Livery taxis led with an eye-catching and bold creative, which targeted 25 – 44 year old smokers in the city centre.
“The taxis have been a valuable and cost effective way of reaching our London audience with great campaign frequency. The fact that they’re on the streets where our target audience are working, shopping and socialising, enables us to reach them in ‘the moment’ and get our positive message out to them.”
Patrick Van Schie VP Marketing Activation Europe
Expenses. Travel. Invoice.
Concur activated a multi-touchpoint campaign incorporating digital audio, OOH, radio and mobile display, all of which was cleverly integrated, allowing for a personal feel to the campaign. A vital part of the activity involves Concur’s fleet of branded London taxis offering free journeys between eight and nine AM, or to and from key events. When no events are taking place, the taxis managed by Ubiquitous, will start the free passenger hour from strategically important business locations such as Canary Wharf and Old Street. Meshh technology is being used to deliver free WiFi, with a branded landing page within the taxis – a media first, not only for a B2B client.
“To keep our SMB business on a growth trajectory YoY we’re always innovating in the way we reach our target audience and drive this through to sales. Our taxi campaign with Ubiquitous targets SMB business and finance decision-makers, who are incredibly busy and always on the go, thinking about how to save the business money and prepare for growth. This campaign shows how Concur makes life easier by removing process headaches for them as well as their business travellers.”
Jenny Thornton UK SMB Field Marketing Director, Concur