Campaign of the Moment
Aberdeen Standard Investments
More Investment Solutions. One Focus. You.
Aberdeen Standard Investments taxis are just one element of a global campaign that is the first step in promoting this newly merged company and its multi-national offering. The whole campaign is ultimately targeted at advisers and financial institutions, but the taxis carry more accessible language, in acknowledgement of their capability to reach end investors too. Running alongside the taxis are prominent OOH positions at airports and rail stations, as well as financial online, press and social media campaigns.
"Within the context of this campaign, our taxis are ensuring that Aberdeen Standard Investments are able to deliver high reach of economically active people with busy, city centre lifestyles. The taxis complement our UK strategy by increasing frequency to the audience when they are away from their desks and out of reach of other targeted activity, such as printed and online trade press."
Head of UK Marketing (Investments), Aberdeen Standard
Broad Street, Reading
At Nationwide we know the importance of the community and the branch that sits within it and that's why we're investing in our branch network over the next few years. We’ve recently transformed Reading branch to provide our members with more space to transact, be with our branch staff, utilise community areas and have pods for quiet chats. Local advertising campaigns are the obvious choice to promote the benefits we are providing for our members and potential members.
‘’Knowing how important transport around the city centre is in Reading we knew the best way for us to communicate our message to our members was though an OOH campaign and this time on taxis. Taxis are used heavily around Reading and are a really effective way to reach our audience. We made sure we could build on our message with multiple creatives and black taxis truly became a part of Nationwide.’’
Advertising Executive, Nationwide
Sip back and relax
We all know the everyday routine can get a bit mundane, whether it be the daily commute to work or long, tedious meetings. Volvic Touch of Fruit, with its range of tasty flavours, has decided to create some fun and excitement for its consumers this summer with its “Well that’s refreshing” campaign, bringing refreshing moments to consumers when they need it the most. As part of this, Volvic Touch of Fruit has wrapped over 350 London black taxis, making those summer London commutes more fun and enjoyable! #WellThatsRefreshing.
“We are delighted to have partnered with the iconic and unmissable London black taxi to activate our “Well that’s refreshing” campaign on Volvic Touch of Fruit. This partnership has made our campaign even more visible and impactful to our London consumers and has been a truly refreshing addition!”
Volvic Brand Manager, Danone UK & Ireland
INVESTING FOR A SMARTER FUTURE
Foresight Group LLP, a leading independent infrastructure and private equity investment manager, has leveraged its environmental credentials to be first to advertise on Ubiquitous’s new electric taxis. The hybrid taxis are part of an integrated campaign that runs across digital, print and out-of-home platforms emphasising Foresight’s commitment to investing for a smarter future.
“These hybrid taxis are a small but valuable step forward in addressing London’s air quality and in creating a sustainable future. They are the perfect platform to launch our campaign as the vehicles themselves are a great example of the smarter future we’re aiming for. Our funds offer investors the opportunity to support innovative technologies that combine attractive returns with a more sustainable and responsible approach.”
Group Marketing Director, Foresight Group
Seriously, why not?
Yopa launched 650 supersides as part of their Seriously Why Not? campaign to complement their TV & radio activity. Taxis were used to build up coverage and frequency in London, integrating key London landmarks into the creative.
“We chose taxis to raise our brand awareness in London to target homeowners in a high impact way, the format really stands out and the coverage has been excellent. Ubiquitous have excelled at every step of the process"
David Jacobs, Co-Founder, Yopa
NEW FLAGSHIP STORE NOW OPEN 74 REGENT STREET
To celebrate the launch of L’Occitane’s first ever sensorial flagship store in the UK, a selection of London’s iconic black cabs have been adorned in the bright and bold branding of the French beauty empire. Showcasing L’Occitane’s iconic hand cream, embossed Andy Warhol style with the flag of the United Kingdom, these taxis playfully portray the arrival of the new flagship store. Located on Regent Street, the store is a totally immersive experience, where you step off the bustling streets of London and into a botanical world of irresistible fragrances, face and bath & body indulgences straight from the heart of Provence.
‘We are thrilled to have the iconic London taxi showcasing our new Regent Street flagship. Just like this new store, the blend of bright colours are truly captivating. The design draws the consumer in to our brand and is sure to grab the attention of London citizens and touristic visitors.’
Sarah Taylor, Senior Retail Marketing Officer, L'Occitane UK
ART OF SLEEP
Taking inspiration from the their print archive, the Liberty London sleep range sees long-loved designs reimagined in brilliant technicolour. As part of the campaign, 60 SuperSide taxis have been adorned with the beautiful images showcasing the new sleep collection, available exclusively from the flagship store on Great Marlborough Street. Liberty London’s “Art of Sleep” campaign launched in November and will run until the end of the year.
View the new collection here: http://www.libertylondon.com/uk/department/liberty-products/clothing/sleepwear/
“The iconic London black taxi combined with the legendary Liberty London brand work perfectly together to tell a story of our city and appeal to high net worth city-centre Londoners as well as overseas visitors.”
Madeleine Macey, Marketing & Communications Director
Singapore Tourism Board
Passion Made Possible
Singapore Tourism Board recently launched a new marketing campaign, ‘Singapore – Passion Made Possible’ in the UK. Aimed at targeting those who are in established careers and also the Active Silver generation; Singapore Tourism Board had two different campaigns running with 10 taxis wrapped in two of STB’s passion tribes. The Foodie tribe, showcases Singapore’s status as the culinary capital of South East Asia, whilst the Explorer tribe, showcases Singapore’s bountiful green spaces. The taxi campaign was part of an integrated marketing mix, which comprised print and digital media buys, Outdoor media screens and ECN screens.
“We selected the Taxi wraps to achieve a highly impactful reach, awareness and affinity of the new ‘Singapore – Passion Made Possible’ to our target audience. We believe the taxis worked hard to achieve results in and around the Capital and are a great addition to any campaign.”
Jason Chan, Area Director, Northern & Western Europe; Singapore Tourism Board
70 Flights A Day To North America
American Airlines has harnessed London’s iconic black cabs for its latest brand activity - a real-time geofenced campaign which will see American Airlines mobile content delivered to targeted devices in proximity to their branded taxis. The activity aims to increase the frequency of brand exposure to a well-defined mobile audience and is the first time that any brand has used geo-location to enhance an integrated taxi advertising and mobile campaign.
"American Airlines is all about innovation. Our flights from London give travellers the most connected experience, with on-board Wi-Fi being at the very heart of this offering. That’s why we’re proud to work with MediaCom to push digital innovation and offer this exciting media first."
Brady Byrnes Director of Global Marketing
Orange liqueur Cointreau, has implemented a SuperSide and Livery taxi campaign as part of their multichannel activity in London, which combines social and digital video with out of home formats including taxis, underground and roadside 6-sheets. The creative featured Cointreau’s summertime signature serve, the Cointreau Fizz; a premium experience to be shared. The modern day cocktail, that is easy to make, enjoyable and easy to share with friends for summertime drinks.
As part of a wider campaign, the taxis played a key role in keeping the brand front of mind on city centre streets, reaching socially active consumers in the heart of entertainment hotspots such as Soho, Covent Garden and Shoreditch. The taxis bright and summery creative charmed their way through London in style and we loved them. Always professional-looking this was a very unique format that allowed us to stand out on the streets of the ever-busy city centre.
Jenia Matthews Marketing Manager, Remy Cointreau