“

The taxi campaign we ran for Ange ou Demon in September 2006 was definitely a success.

We had a strong print advertising campaign running at the same time, so cannot attribute results by media channel, but overall we experienced a sales uplift.

Moreover, the taxis created a buzz among both retailers and our sales force, who saw them many times; a lot of customers at our counters also mentioned that they had seen our taxis.

There was a high frequency of brand exposure due to the length of the campaign, which contributed to the overall success.

”

Kareen Lafon Levacher, Marketing Director