Transport for London 2015 campaign - IDAHOT - Ride with Pride
A black cab has become the latest London icon to be decorated in rainbow livery to mark International Day Against Homophobia and Transphobia (IDAHOT), on Sunday 17 May.
London’s first rainbow taxi in service has been wrapped as part of the 11th anniversary of IDAHOT, a day that aims to raise awareness of Lesbian, Gay, Bisexual and Transgender (LGBT) rights worldwide. The taxi is part of a partnership between Transport for London (TfL), Ubiquitous and taxi driver Ian Beetlestone. The rainbow taxi will be in service from Thursday 14 May and along with the Ride with Pride London bus, will take part in this year’s Pride in London parade on 27 June as part of TfL’s entry.