Lego Leicester Square Store Opening

29th Nov 2016

Opening their largest store in the World; Lego’s new home in Leicester Square was un-boxed last week!

Covered up until the stroke of 12pm on 17th November, the store was officially opening by London Mayor; Sadiq Khan.

Attracting large crowds, eager fans were keen to be the first customers inside and couldn't believe their eyes when the store was revealed to include unique large structures including Big Ben and a London Tube.

Not missing a trick the Toy Giants couldn't resist including their branded taxis within their celebrations.

Raising awareness of the store, two of their vibrant taxis were booked to showcase within the vicinity of the store on Press Day. In addition, they were required for official photography which were shared on social media to tease the public prior to the opening.

On the big day itself, the taxis had the important job of transporting VIP's to the store in time for the grand reveal, ensuring they had the hottest ticket in town!

The Great British Public were thrilled to see an iconic brand on an iconic vehicle; mirroring up with the store's London landmark theme.

This fun and creative taxi advertising campaign also generated social media interaction through the hash tag #LegoStoreLondon, which saw users uploading photographs of the taxis they spotted.