Taxi advertising in Edinburgh

Ubiquitous dominates the taxi advertising market in Edinburgh – a city with few OOH opportunities and where taxis are the only advertising format permitted inside the UNESCO World Heritage area of the Old Town.

That, coupled with the fact that the people of Edinburgh have the highest average disposable gross income of any GB city, makes Edinburgh an attractive city for brands.

Route audience analysis tells us that in Edinburgh, taxi advertising offers the greatest potential reach and the best available efficiency for targeting AB Men and ABC1 Adults 25-54 – the most economically active group of people.