Taxis help brands kick health goals

Lululemon are the industry leader in active activewear.

You've made it through Dry January, you've signed up for a Hyrox tournament (did we spell that right?), and best of all, you've spoiled yourself with matching activewear. Did a taxi have something to do with it?

We're not ones to connect dots for no reason. However, Ubiquitous could have had something to do with your recent health kick.

Taxi advertising can influence action and behaviour

Attest research for an activewear brand saw relevant audiences visit online and in-store after viewing a branded taxi.

Taxis exist where audiences exercise

As a format that makes thousands of daily trips past Hyde Park, Regents Park, and along the Thames Path, your brand is driving past London’s joggers, cyclists, and runners.

Taxis engage health-conscious audiences

The London Taxi audience aren’t just more likely to notice the ads they see on taxis – they’re more likely than the national representative to be physically active in their spare time.  

A healthy, active audience that engages with taxi advertising – for the fitness and health industry, it really does pay to be Ubiquitous.

Sources: Attest research, GPS data, and YouGov profiles GB.