London Taxis are always in good taste!

Taxis were an important brand-building tool in the capital and regions.

We’d agree that taxis are some of the hardest workers in Out-of-Home. How many other formats effectively build brand identities while also helping build awareness at the same time? It’s why we’ve highlighted this October/November campaign for Diet Coke’s ‘This is My Taste’ launch and campaign effort.

An exciting full wrap taxi galvanised audiences.

While our London cabs rolled around the capital, they were also retrofitted with a plug-in cooler in the backseat that allowed passengers to indulge in a complementary can of refreshingly crisp diet coke. While we’re still impressed that taxi passengers could enjoy an ice cold drink on the go, we were blown away by the workload taken on by our taxis. Our Ubiquitous taxis simultaneously worked as brand ambassadors while reaching plenty of London decision-makers with a clear-cut message: ‘This is My Taste!’.

We’re already looking forward to the next task our taxis will take up with flair. One thing’s for sure – they definitely deserve to put their feet up!