The main objective of our campaign is to raise awareness of Nutmeg and the services we offer to a financially-minded and time-poor audience. The premium black taxis complemented the other media we ran, including tube and train advertising and internal taxi tip-seats allowed us to communicate with passengers throughout their journey, offering them the opportunity to upgrade their ISAs and benefit from reduced portfolio management fees – all via a special offer only available from nutmeg.com/taxi.

We find that Taxi advertising at this time of year adds extra impact and awareness to our End of Tax Year Campaign complementing our use of Press, Billboards, Online and Radio. Using your tax allowance has never been so important in a low interest rate environment and Fidelity Worldwide Investment uses the media to convey our expertise and breadth of investment know how.