Such is the draw of Reading that our taxis have the potential to reach 475,000 people and deliver 2m brand impacts every 4 weeks.

Additionally, Reading is one of a handful of GB locations in which taxis are particularly efficient at reaching ABs – perhaps because so many C-Suites are based here. Reading is the largest town in the UK that doesn’t have city status, but that isn’t going to hold it back!

Uniquely situated within striking distance of three major motorways, a 40-minute drive from Heathrow and 25-minute train journey from central London, it’s no wonder so many multinational companies have Reading headquarters.

Sources: Route; telegraph.co.uk; livingreading.co.uk.