Icelandair are a long-time Ubiquitous client, and have used taxi advertising a number of times to reach city-centre people who work or live in their major UK departure points: Birmingham, Glasgow and Manchester. Taxis have particular appeal for Icelandair because they cost-efficiently deliver broad audience reach and, unlike static advertising formats, will be seen by new people every day.

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"We have always found taxis to be a budget-efficient marketing platform because they deliver impressive audience reach. We fly from specific regions, so the ability to be able to target our audience within the airport catchments is vital; the manner in which taxi advertising reaches people in retail, business and residential streets in those areas is unique and ensures that we stand out. It’s a pleasure for us to work with Ubiquitous; their opportunity always delivers fantastic results."

Marketing Executive, Icelandair