In April 2016, five New York inspired taxis played an immersive part in Kate Spade’s two day store opening event, bringing a real touch of New York to one of London’s major shopping streets.

During the 1st event day, the Kate Spade taxis transported exclusive VIPs to and from the brand’s events across Central London.

On the 2nd day, the new flagship store on Regent Street hosted a captivating edible window installation which, was open to the public and attracted many fans to the store.

To create brand stand-out and unique photo opportunities, five striking NYC-style taxis showcased outside the flagship store on Regent Street during the events, with their iconic pulling-power helping to create a real buzz for what was happening inside of the store.