Taxi Facts The most effective outdoor media
Taxi advertising is predominantly a city centre medium, infiltrating urban areas where prosperous people are present. Taxis are free-roaming, but generally spend most of their time in areas of high footfall, where the audience has money to burn: retail streets, busy train stations, nightlife areas and business districts.
This means that taxis are very effective at delivering high cover as well as high levels of campaign frequency amongst those who spend most of their time working, shopping and socialising in the heart of the city. These unique benefits make taxi advertising a very efficient and cost-effective OOH choice, either instead of or complementing other media.
The taxi advertising audience profile indexes higher than any other broadcast OOH environment against ABC1 Londoners, aged 25-54
Taxi advertising's potential reach of Londoners aged 15-34, is 30% higher than that of media on the London Underground
Londoners who see taxi advertising are 30% more likely to be ABC1 18-34 than those who see bus advertising
Taxi advertising has the potential to reach three times as many ABC1 25-44 women as Mall advertising
80% of ABC1 London adults see some form of taxi advertising every two weeks
Three times as many frequent flyers who travel through London airports, see taxi advertising in a month as airport advertising