Taxi advertising News

Long Term Liveries Deliver Brand Recognition For Jupiter

UK asset manager Jupiter, has been an advocate of taxi advertising for several years; the iconic OOH taxi format is a solid foundation to Jupiter’s integrated customer marketing plan, which includes an intelligent mix of above the line media.

If you’re a commuting businessperson you’re very likely to have seen Jupiter’s advertising; their media plan is focused on reaching a well-defined...

News | April 16, 2018

How to own the icon - hints and tips for taxi advertising design

The iconic black taxi, London’s #1 design icon and a first-class public service, is also an out of home advertising opportunity that reaches 8/10...

News | March 13, 2018

Taxi advertising - the jam in the city centre media doughnut.

Being relatively new to the world of out of home it has quickly become clear to me that digital OOH is the darling of the Outdoor world,...

Blog | January 10, 2018
American Airlines Livery Taxis

American Airlines lets fly with London taxi geofencing campaign.

American Airlines has harnessed London’s iconic black cabs for its latest promotional push, a real-time geofencing campaign which will see it...

News | September 25, 2017

Taxi advertising reaches the areas that other media cannot reach

Anyone who has visited London will know that those who drive the iconic black cab are some of the hardest working Londoners, picking up and...

News | August 18, 2017