THE CLASSIC TX LIVERY

  • The most iconic of all taxi advertising opportunities.
  • 100% brand exclusivity.
  • Very cost-efficient when booked for long-term campaigns.  
  • Highly effective when used for branded taxi event and experiential work.
  • In comparison to SuperSide taxis, TX Livery taxis achieve 30% more brand impacts. 
  • TX Livery taxi campaigns include two internal tip-seats. 

THE ELECTRIC ‘TXE’ LIVERY

  • Clean, green and iconic  the new electric Livery is taxi advertising of the future.
  • Offering 20% more exterior creative space than the classic shaped Livery.
  • Added benefit of three interior tip-seat posters – 33% more display space. 
  • On-board, the TXe has free passenger Wi-Fi and mobile charging points. 
  • Panoramic glass roof for enhanced passenger experience.

CLASSIC TX SUPERSIDES

  • A ‘broadcast’ taxi advertising opportunity that is unrivalled for high reach and frequency in the city centre.
  • Very cost-efficient, SuperSide taxis are often booked in their hundreds, for rapid domination of a city centre.
  • In many cities, SuperSide taxis achieve thousands of additional impacts, when compared to an equivalent bus campaign.
  • SuperSide taxis offer the option of different creative executions on either side of the taxi. 
  • Available with two interior branded tip-seats. 

THE VITO SUPERSIDE

  • The Mercedes-Benz Vito SuperSide offers 15% more exterior advertising space than the classic TX SuperSide taxi. 
  • Can be included in London campaigns and very popular for Edinburgh taxi advertising, in particular. 
  • Frequently driven by cabbies who favour airport pick-ups. 
  • Inside, the taxi features three tip-seat posters.

TIP-SEAT POSTERS

  • Depending on the taxi, tip-seats come as a pair or a trio of posters.
  • A passenger-facing opportunity that offers brand-exclusive one-to-one communication. 
  • High passenger dwell time of +20 minutes. 
  • Effective for delivering detailed brand messages. 
  • Popular for call-to-action communication during the taxi journey. 

BRANDED RECEIPTS

  • Even in this age of electronic payment, passengers still value a printed receipt!
  • Branded receipts are a unique ‘brand-to-hand’ opportunity. 
  • They are useful as call-to-action mechanisms or as website reminders. 
  • Receipts can be printed as single or double-sided and can even be cut to shape.