Case Study: Prime Location
Leading property website PrimeLocation.com branded hundreds of London cabs as part of a major marketing initiative. The campaign is designed to further increase the brand’s already strong awareness and drive even more business to its member agents. Unique to this campaign, each taxi has a different combination of locations on its side, with no two taxis featuring the same set of locations, demonstrating the geographical scope of PrimeLocation.com.
This campaign is aimed at people who might be considering renting, buying, or researching a home in the UK.
Campaign Goal & Results
PrimeLocation.com wanted to further increase brand awareness across London. The campaign proved to be a success for them and the campaign was extended.
“PrimeLocation.com is such a strong brand and has very high usage amongst its core target audience. Our plan is to continue to invest in marketing the brand and London taxis are a perfect fit. The scale of this campaign will make it hard for these cabs to be missed by house hunters living in the capital or potential overseas buyers visiting London.”
Alex Chesterman, Founder & CEO of Zoopla Property Group