Check Em Lads teamed up with Ubiquitous to run a superside campaign in the capital, in the run up to the charity’s 10th anniversary. Phil Morris, who started the Check Em Lads charity, campaigns for men to be pro-active about testicular cancer and his ethos remains the same as it did from the outset, “My aim in establishing Check em Lads was to find a way that was accessible, educational and supportive and importantly, informal”. The ingenious idea behind this campaign is to target, amongst others, male taxi drivers, with an awareness message that encourages drivers to ‘check ‘em’ on a regular basis.

The taxis were used for a professional photo shoot at Carnaby Street, featuring active supporters of the charity, drummer Steve White and radio presenter Ian Collins. Photos of the campaign were used on social networking sites to promote awareness about testicular cancer and the charity itself.

To celebrate Nokia’s Ovi Maps, a fleet of Ubiquitous Taxis has been unleashed on Birmingham, London, Glasgow and Edinburgh, offering fares for free.



Each special taxi has been fitted with a Nokia X6 handset so passengers could try out the Nokia Ovi Maps service and track their journey turn using the voice navigation system.

All of our taxi drivers were schooled in how to use the phones and one, Perry Julian, was also filmed for the day to show how effective the PR exercise was for Nokia. Nokia will also be running a viral campaign, based on the taxi based event.

Ubiquitous taxis played a key role in providing impetus for one of the most talked about PR campaigns of December 2011. With a focus on their new Brompton Road store opening, Tommy Hilfiger used 9 uniquely decorated Liveries solely for PR activity and promotion.

Starting with the creative, Tommy Hilfiger not only branded the taxis with their famous preppy style, they also added a festive flare in the form of illuminated bows. The bows, which were secured to the roof, meant the taxis gave the appearance of Christmas presents, turning the heads of intrigued passers-by.

The unique taxis were primarily used at the star-studded store opening, where a host of VIPs could share the taxi experience. Showcasing outside the stylish event and chauffeuring key guests to the exclusive Marks Club after party, the branded cabs were able to create optimum brand exposure.

Surrounding the main event, Tommy Hilfiger also chose to run a series of drive-bys in order to maintain hype. The taxis drove in convoy at key central locations, drawing the attention of Christmas shoppers to the new store. To further facilitate this, models were used to present a preppy girl and boy give-away from the back of the cabs. Giveaways and opportunities for a free ride home provided a successful addition to the whole Tommy Hilfiger experience.

Courvoisier took their signature ‘punch’ on tour around Edinburgh during the Fringe Festival with the help of our brightly branded taxis. The taxis were on hand to transport key clients and journalists to the most exclusive events during August. To share the Courvoisier love, our Ambassador drivers were given hand-outs to distribute to passengers, including the recipe for the famous punch and the history behind the brand. To gain maximum exposure Courvoisier held events at the most fashionable bars and stores in Edinburgh, which our taxis were used to transport client’s home after a punch or two!

The streets of London came alive on Wednesday 8th June when Kim Kardashian made her first UK appearance at Debenhams on Oxford Circus to promote her new perfume “Kim Kardashian”. On hand was our very own Kim Kardashian branded taxi which spent the day showcasing outside Debenhams as well as chauffeuring her PR team around London. Our Ambassador driver Perry Julian said he had never had “so many photos taken of his taxi before!”

Not only do our drivers have a great knowledge of the streets of London, but they now know how to get your skin looking smooth and nourished!

By catching our Dr Hauschka cab you can learn everything about Dr Hauschka by our trained driver, and even receive 15% discounts and samples of Rose Day Cream that will have you smelling as good as our driver Perry!

With a head to toe Pink livery, our Dr Hauschka cab is roaming the streets of London waiting to give you skincare advice and the chance to win a special gift hamper of your choice to the value of £50!

Super Heroes 4D is a major new interactive attraction for Madame Tussauds. As part of the launch Ubiquitous Taxis have been transformed in to superheroes such as Spiderman, The Hulk and Captain America. With full Livery make overs, the campaign has caused a great stir with plenty of column inches and we know tickets for the attraction are bound to fly.

When the Scottish Pork Industry decided to try and add a bit of glamour to their latest campaign, they just knew their campaign needed to ooze quality, so turned to Ubiquitous and our taxis. The new Quality Meat Scotland campaign aims to highlight good animal welfare and, as such, they have teamed up with animal welfare charity Scottish SPCA. Promoted initially with the glamorous assistance of Miss Scotland, a fleet of taxis are now touring Glasgow and Edinburgh to raise awareness of the new slogan.