How two leading cosmetics brands added that certain personal touch to their high-reach taxi advertising campaigns.

Chantecaille

Botanical skincare and cosmetic specialist Chantecaille recently returned to taxi advertising to help promote their new Lip Cristal collection – every sale of which will see a tree planted in Kenya to help off-set C02 emissions and the effect of climate change on our planet. This ethical message is promoted strongly on both the exterior and interior of their taxis, alongside a beautiful creative that shows polar bears – one of many of Earth’s creatures suffering through climate change – amongst hues inspired by the glacial environment. Quite an unusual angle for a beauty brand to take.

So why do this and why use taxis to promote it? Well in June 2018 Alex and Philippe Chantecaille travelled to the North Pole with The Perfect World Foundation and experienced an intrepid journey into nature and a deep education into the mounting crisis of global warming. They returned from their polar journey committed to find a way to inspire action and change and have used the city-centre reach of their taxi advertising to do so. 

To further promote this great idea (and their new lipstick), Chantecaille harnessed the combined power of the iconic black taxi and social media, by hosting an event at the Savile Club in Mayfair, at which one of their taxis had its interior transformed from practical grey upholstery into a beautiful botanical winter environment. The taxi was on hand to transport VIP guests to and from the event and the unique interior encouraged guests to take to Instagram, to share the beautiful taxi and its environmental message.

M·A·C

Make-up brand M·A·C have hit the streets with a multi-creative SuperSide taxi campaign in London, Manchester and Birmingham. With the aim of dominating the city centres, the brand for all ages, all races and all genders created the #MEETYOURMATTE campaign, focused around three different matte lipstick textures.

For those that don’t know, M·A·C is a proud and prominent supporter of London fashion and when taxi advertising is booked to run concurrently, they often leverage their investment to promote the brand at London Fashion Week.This year was no different and saw M·A·C use two of their taxis for VIP transport during LFW events, providing a bespoke branded service that kept M·A·C front of mind with the social influencers and bloggers enjoying the rides.

To bring the brand to consumers, in addition to the huge audience reach achieved by the taxi campaign, M·A·C were able to harness the unique brand-to-hand opportunity presented by the taxi drivers; our hand-picked ambassador cabbies were able to hand out product samples to female passengers during LFW, allowing them to try the product for themselves, see all the shades on offer and walk away from their taxi ride with a positive brand experience.

L’Occitane booked their first taxi advertising campaign with Ubiquitous to celebrate the up-sizing of their flagship store on Regent Street.

With an abundance of famous faces and social influencers being invited to their flagship opening party, L’Occitane used their eye-catching taxis to ensure that their guests were transported in style.

Each driver was allocated a specific VIP to transport to and from the invite-only party. Once drop-off was completed, the taxis showcased in close proximity to the store, to further raise brand awareness amongst shoppers on Regent Street. When the party was over, each guest was provided a trip home in their branded taxi, and during the ride they were given a L'Occitane product gift bag.

VIP Guests included Amber Le Bon, Sarah Ann Mackin and Vogue Williams, who was also event DJ. With guests truly impressed by L'Occitane’s gesture, the branded taxis were well documented on social media, igniting brand amplification online - in fact the following day, MailOnline featured images of Vogue Williams departing in her taxi.

Continuing to spread the word about their new Regent Street store, L’Occitane dominated the skyline with their very own bright yellow hot air balloon. Strategically placed next to the Tower of London, the balloon was joined by one of the brand's wrapped taxis, filled with product samples, which promotional staff handed out to target consumers.

A further 3 taxis were hired to rank-up nearby, with Promotional Staff offering complimentary trips to the Flagship Store, so that consumers could enjoy the full brand experience. Photo Credit: Paula Beetlestone.

Chantecaille’s beautiful Rose de Mai taxis truly blossomed outside their London Press launch at the prestigious Arts Club in Mayfair.

The exclusive beauty event exhibited their up and coming AW17 product range to high profile journalists and key industry influencers. During the event, the striking rose designed taxis showcased outside of the venue ready for their photoshoot with the Chantecaille team including the Founder’s daughter, Alex Chantecaille, Vice President of Sales and Promotions.

Staying true to the brand’s preeminent quality, Chantecaille ensured that their valued guests continued to be appreciated after the event by providing them with their very own Chantecaille taxi to chauffeur them to their workplace.

Anna Shearer, Chantecaille’s Marketing Assistant commented that “the event was a huge success and the journalists loved the taxis as did Alex Chantecaille!”