Chantecaille’s beautiful Rose de Mai taxis truly blossomed outside their London Press launch at the prestigious Arts Club in Mayfair.

The exclusive beauty event exhibited their up and coming AW17 product range to high profile journalists and key industry influencers. During the event, the striking rose designed taxis showcased outside of the venue ready for their photoshoot with the Chantecaille team including the Founder’s daughter, Alex Chantecaille, Vice President of Sales and Promotions.

Staying true to the brand’s preeminent quality, Chantecaille ensured that their valued guests continued to be appreciated after the event by providing them with their very own Chantecaille taxi to chauffeur them to their workplace.

Anna Shearer, Chantecaille’s Marketing Assistant commented that “the event was a huge success and the journalists loved the taxis as did Alex Chantecaille!”

Concur, the leader in employee spend management, recently launched a year-long multi-channel campaign targeting UK businesses named “Conscious Interaction.” The activity has been created and delivered by Maxus For Business, the specialist B2B division of Maxus UK.

The multi-pronged activity leverages the personal nature of event marketing across radio, digital/mobile display, digital audio, OOH and social. The campaign is highly targeted, executing around key business districts, environments and events. A vital part of the activity involves Concur’s fleet of branded London taxis offering free journeys between eight and nine AM, or to and from key events.

When no events are taking place, the taxis will start the free passenger hour from strategically important business locations such as Canary Wharf and Old Street.

On-board, Meshh technology is being used to deliver free WiFi, with a branded landing page within the taxis – a media first, not only for a B2B client.

Jenny Thornton, Director of Field Marketing at Concur, said: “Our target audience of SME decision-makers are incredibly busy and always on the go, thinking about how to save the business money and prepare for growth. This campaign shows how Concur makes life easier by removing process headaches for them as well as their business travellers.”

Commenting on the Concur campaign, Sarah Priseman, Director of Marketing & Planning at Ubiquitous said, ‘This is not the first time that we have showcased Concur on our taxis, so not only are we really pleased to have them back, we are delighted that the brand has embraced the hyper-local content opportunity. This campaign is a world-first – it’s the first deployment of Meshh technology in vehicles, and it’s also the first time a brand has used the full capabilities of technology to provide hyper-local video content combined with free Wi-Fi to taxi passengers.’