Arriving in the Springtime, 30 Trilogy taxis breezed into London.

The taxis were part of a campaign that saw New Zealand skincare brand, Trilogy launch its window displays at John Lewis and Wholefoods.  The objective of the taxis was to raise some city-centre awareness of the brand, to a cosmopolitan female audience, and, with a helping hand from their friendly taxi drivers, Trilogy was able to personally introduce a new audience to their organic skincare treats, with high-value product sampling, from the taxis.

Any female passengers who tipped their driver were handed a Handbag Heroes box set with the message "thank you for my tip; here's a tip for you from Trilogy!".

We helped Trilogy to ensure that the drivers were fully briefed about the brand and the products, including a list of retail stockists, should passengers ask.

The samples prompted a feel-good factor among consumers, and a very positive brand experience; feedback from cabbies was very positive, wiht one of the drivers telling us that, “all customers appreciated the free samples. One passenger tried out the Rosehip Oil and liked it so much that she said she would buy some. I gave her a receipt with the details on.”