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“The recent taxi activity has been brilliant for Quidco as, not only has it helped attract a significant quantity of new members, but it has also allowed us to engage members with a real interest in Quidco and e-commerce.”

“Members that signed up after seeing us on or in a taxi, spend 54% more than those who registered during the same period, making them valuable to our retailers and to Quidco. This in turn delivers great discounts to these new members, meaning they get hooked on our great cashback service.

“The engagement and interaction levels achieved with these new members is great, and we are continuing to work with Ubiquitous on additional activity to reach more people like this within the UK.”

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Stuart Brann, Head of Marketing at Quidco