“The strategy behind the campaign was to create cut through amongst other Olympic activity, particularly as there are restrictions on certain outdoor sites being available only to sponsors during the Games. We know there will be lots of domestic and international tourists coming to London for the Games and we felt the iconic London cabs were a perfect arena to showcase our involvement as Official Jewellery Collection of London 2012.
”
Sarah McNamara, Marketing Director
“The strategy behind the campaign was to create cut through amongst other Olympic activity, particularly as there are restrictions on certain outdoor sites being available only to sponsors during the Games. We know there will be lots of domestic and international tourists coming to London for the Games and we felt the iconic London cabs were a perfect arena to showcase our involvement as Official Jewellery Collection of London 2012.
”
Sarah McNamara, Marketing Director
