Danone 2016 campaign - Actimel #StayStrong
During April 2016, Danone launched a taxi advertising campaign for their Actimel products called "Stay Strong". As part of their campaign with Ubiquitous, Danone utilised their taxis for PR by surprising commuters with a free ride in one of their 20 branded taxis between the hours of 7am - 1pm across the following cities; London, Liverpool, Birmingham, Manchester, Edinburgh and Glasgow. To enhance the marketing experience, the Danone Actimel taxis were also giving out free samples of their yoghurt drinks to help commuters start their day. The campaign ran for a duration of 4 weeks in the following formats; Liveries, Tip Seats and Receipts.
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