Coca-Cola 2015 campaign - #ChooseHappiness
In June 2015 Coca-Cola looked to Ubiquitous to run their first London Taxi Advertising Campaign, Coca-Cola hit the streets of London urging the audience to ‘Choose Happiness’. Building on Coca-Cola’s ‘one brand’ proposition, the taxis were part of an integrated OOH campaign that includes a ‘Coca-Cola happiness meter ‘, which communicates the happiness level of Londoners by measuring positive and negative mood words on Twitter , via mentions of the #ChooseHappiness hashtag.
Looking to spread even more brand happiness, the Coca-Cola taxis were used to give out free Coca-Cola samples to locals and tourists each Wednesday, so they can enjoy a Coca-Cola on the move!
The campaign ran across Liveries, TipSeats and Receipts for 6 months.