POLISH FASHION GIANT RESERVED DEBUTED THEIR FIRST UK STORE WITH THEIR BRAND AMBASSADOR; KATE MOSS ALONGSIDE THEIR BRANDED TAXIS.
Hired from 9am – 9pm, the Reserved branded taxis were booked for promotional activity throughout the day. Starting with a unique chauffer service, VIP guests were supplied with a ‘ReservedxKateMoss’ taxi to and from the star-studded store opening on London’s Oxford Street.
Dom Lever & Jess Shears (from ITV2’s hit show, Love Island) took over social media by filming a live Instagram interview in a Missguided taxi before their store appearance.
Arriving straight from Love Island, the popular power couple endorsed Missguided by posting a live video interview that was filmed in the back of the taxi on their social media accounts which attracted thousands to all of the participants sites.
Coinciding with The Queen launching the Baton Relay at Buckingham Palace on Commonwealth Day, our Tourism Australia taxis encouraged the UK public to travel down-under for the highly anticipated sporting event. Encouraging the general public to “swap the cold for gold,” the taxis additional promoted a competition where a trip to the Gold Coast for the Commonwealth Games was up for grabs!