In April 2016, five New York inspired taxis played an immersive part in Kate Spade’s two day store opening event.
During the 1st day, the Kate Spade taxis transported exclusive VIPs to and from the brand’s events across Central London.
On the 2nd day, the new flagship store on Regent Street hosted a captivating edible window installation which was open to the public and attracted many fans to the store.
Using the taxi’s effective power, all five taxis showcased outside the flagship store on Regent Street during the stores event.
This created a real buzz for what was happening inside of the store and photo opportunities as the taxis brought a real touch of New York to one of London’s major shopping streets.