Swap The Cold For Gold!
Coinciding with The Queen launching the Baton Relay at Buckingham Palace on Commonwealth Day, our Tourism Australia taxis encouraged the UK public to travel down-under for the highly anticipated sporting event. Encouraging the general public to “swap the cold for gold,” the taxis additional promoted a competition where a trip to the Gold Coast for the Commonwealth Games was up for grabs!
Marking the start of the Commonwealth Baton Relay at Buckingham Palace, the Australian Press rushed to London to feature the event. Making their grand appearance on Australian television; two of the liveried taxis were featured in a Channel 7 News Broadcast! Proudly showing off their branded taxis to the Australian public, the taxis were featured on a news segment presented by Max Futcher. Discussing the purposes of the branded taxis and their impact in London, the they became an instant hint overseas!
In a bid to promote Australia to the UK Market, three of the branded taxis also took part in a photo-shoot alongside Steven Ciobo; Minister of Australia. Incorporating iconic London backdrops and their Evening Standard newspaper cover, the images became an instant hit online.