POLISH FASHION GIANT RESERVED DEBUTED THEIR FIRST UK STORE WITH THEIR BRAND AMBASSADOR; KATE MOSS ALONGSIDE THEIR BRANDED TAXIS.
Hired from 9am – 9pm, the Reserved branded taxis were booked for promotional activity throughout the day. Starting with a unique chauffer service, VIP guests were supplied with a ‘ReservedxKateMoss’ taxi to and from the star-studded store opening on London’s Oxford Street.
The taxi VIP’s included Supermodels, Pop Icons, Bloggers and TV Personalities, with Mollie King, Tanya Burr, Reece King, Laura Whitmore, DJ Blonde Ambition and of course Kate Moss all on the guest-list.
Drumming up the Public’s interest, all five of the taxis also showcased by the Store’s main entrance, alongside show-stopping dancers to create an alluring atmosphere.
As the crowds built up on the street, eager Fans and Press were anticipating the arrival legendary Supermodel, Kate Moss. At 12pm, a Reserved taxi pulled up in front of the crowds so that Kate Moss could make a fashionable grand entrance dressed head to toe in clothing by Reserved.