To celebrate Kendra Scott’s UK debut in Selfridges, the brand painted London yellow, including one of the city’s most favourite icons… a black taxi!
An army of brightly coloured yellow branded taxis were hired to pick up and drop off all of their VIP’s who joined the Texas brand for their special events throughout their opening month.
Leading up to the festive holiday season, Kendra Scott was keen to spread even more yellow and joy throughout London by gifting female passengers with a very special present.
These genuine gifts ranged from necklaces, rings, bracelets and earrings with RRP of £ 50.00 to £ 165.00
Due to the success of the giveaways during their first campaign, the brand was keen to repeat their sampling activity to distribute their latest Spring 18 jewellery collection during London Fashion Week.
Check out the video below to see how the taxis helped Kendra paint London yellow!