Mr Porter Christmas Giveaways!
From 1st – 24th December 2016, one limited edition Mr Porter taxi was stocked fuller than Santa's sleigh!
Surprising one passenger every day, the taxi driver handed over a beautifully wrapped gift at the end of their trip.
Complimented with the message “as it’s the season of goodwill, Mr Porter are giving away exclusive gifts to exclusive passengers, today you are that special customer," Mr Porter truly spread Christmas cheer among the Capital.
Educating the driver beforehand, a briefing was held prior to the promotion to ensure the driver was clear on the brands target market. This allowed him to gain a wider understanding of the giveaway and ensure that the gifts were handed to the correct consumer.
With pricey goodies including, a Gucci card holder, Cashmere Scarf, Master & Dynamic headphones and a Kingsman tie, Mr Porter really did make their passengers feel lucky!