Magnum Pleasure Store
Encouraging Londoner's to "Take Pleasure Seriously," Magnum opened the doors to their annual pop up pleasure store in Summer 2018.
Located on Kings Road, the Magnum Pleasure Store invited guests to indulge in their passion for luxury ice cream by creating their very own Magnum. Incorporating a Chef’s table, dipping station and photo-booths, the immersive experience encouraged participants to share their creations online.
Maximising brand presence, Magnum hired their 5 golden taxi to drive in convoy around specific target areas. The eye-catching taxis were able to draw the consumers eye to Magnum and additionally highlight the route to the Store.
After completing their convoy route, the 5 golden taxis were hired to transport VIP guests from their home to the exclusive opening party. Live-streaming key moments and photographing their arrival, the VIP’s were quick to share their exclusive Magnum experience online amongst their many followers.