Arriving with the Spring, 30 Trilogy taxis recently breezed into London.
Accompanying the beauty brands window advertising in both Wholefoods and John Lewis; the taxis mission was to raise brand awareness.
With the helping hand of sample distribution, Trilogy were also able to introduce a wider audience to their organic skincare treats.
Any female passengers who tipped their driver were handed a Handbag Heroes box set with the message "thank you for my tip; here's a tip for you from Trilogy!"
Trilogy also stocked their drivers with briefing sheets, so that they were educated with Trilogy's stockists so they could advise passengers where to re-purchase.
The samples prompted a feel good factor among consumers, which they then associated with the brand.
The drivers also advised how their passengers were grateful for their gifts, with one of our drivers relaying:
“All customers appreciated the free samples. One passenger tried a product out (Rosehip Antioxidant Oil) and liked it so much that she said she would buy some.
I gave her a receipt with the details on.”