L'Occitane Hot Air Balloon
L’Occitane booked their first taxi advertising campaign with Ubiquitous to celebrate the upsize of their Flagship on Regent Street.
With an abundance of famous faces and social influencers invited to their flagship opening party, L’Occitane ensured that their guests were transported in style. Utilising all ten of their branded taxis, each driver was allocated a specific VIP to transport to the exclusive invite-only party. Once drop off was completed, the taxis showcased in close proximity to the store to raise further brand awareness amongst shoppers on Regent Street.
Having the ten taxis remain on site allowed the guests to enjoy the party knowing that their return journey was in hand. As soon as a guest departed the venue they were escorted back to their allocated taxi and received a complimentary trip back home alongside their goodie bag. VIP Guests included Amber Le Bon, Sarah Ann Mackin & Vogue Williams who also DJ’d at the event. With guests truly impressed by L'Occitane’s gesture the branded taxis were well documented on social media, igniting brand amplification online. The MailOnline also featured images the following day of Vogue Williams departing her taxi, allowing readers to associate L'Occitane with the event.
Continuing to spread the word about their new Flagship Store in Regent Street, L’Occitane emblazoned the sky with their name using their very own hot air balloon. Strategically placed next to the Tower of London, the hot air balloon was joined by promotional staff who handed out complimentary hand-cream to target consumers. Perfectly setting the scene, one L’Occitane branded taxi was parked up next to the balloon to further associate the brand with the event – doubling up as storage space for promotional handouts. A further 3 taxis were additionally hired to park up on the taxi rank nearby, with Promotional Staff offering complimentary trips to the Flagship Store so that consumers could enjoy the full brand experience.
Photo Credit: Paula Beetlestone